Privacy Policy

Effective Date: August 2025

Beach Umbrella Australia

1. Introduction

Beach Umbrella Australia (“we,” “us,” “our,” “Company”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our services, visit our website, or interact with us.

This Privacy Policy complies with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and applies to all personal information we collect about you.

2. Information We Collect

2.1 Personal Information You Provide

Account and Booking Information:

  • Name, email address, phone number
  • Postal address and delivery addresses
  • Date of birth (where required for verification)
  • Payment information (credit card details, billing address)
  • Booking preferences and special requirements

Business Information (Hospitality Clients):

  • Business name, ABN/ACN
  • Business contact details
  • Authorised representative information
  • Venue specifications and requirements

Communication Records:

  • Correspondence via email, phone, or chat
  • Customer service interactions
  • Feedback, reviews, and survey responses
  • Marketing preferences

2.2 Information We Collect Automatically

Website Usage Data:

  • IP address, browser type, and version
  • Device information and operating system
  • Pages visited, time spent on pages
  • Referring website and search terms
  • Cookies and similar tracking technologies

Service Usage Data:

  • Booking history and rental patterns
  • Equipment preferences and usage
  • Delivery locations and timing
  • Payment history and methods

2.3 Information from Third Parties

  • Payment processor information for transaction completion
  • Social media information if you connect or interact with us via social platforms
  • Business verification data from commercial databases (for hospitality clients)
  • Delivery partner information for logistics coordination

3. How We Use Your Information

3.1 Primary Purposes

Service Delivery:

  • Process bookings and reservations
  • Coordinate delivery, setup, and collection services
  • Provide customer support and resolve issues
  • Send booking confirmations and service updates

Payment Processing:

  • Process payments and refunds
  • Detect and prevent fraudulent transactions
  • Maintain payment records for accounting purposes

Business Operations:

  • Manage inventory and equipment allocation
  • Optimize delivery routes and scheduling
  • Maintain accurate business records
  • Comply with legal and regulatory requirements

3.2 Secondary Purposes

Marketing and Communication:

  • Send promotional offers and seasonal specials
  • Provide information about new services or products
  • Conduct customer satisfaction surveys
  • Send newsletters and updates (with consent)

Business Improvement:

  • Analyze usage patterns and preferences
  • Improve website functionality and user experience
  • Develop new services and features
  • Conduct market research and analysis

4. Legal Basis for Processing

We collect and use your personal information based on:

  • Contract performance: To provide our rental and hospitality services
  • Legitimate interests: For business operations, fraud prevention, and service improvement
  • Consent: For marketing communications and non-essential services
  • Legal obligation: To comply with Australian laws and regulations

5. Information Sharing and Disclosure

5.1 Service Providers and Partners

We may share your information with trusted third parties who help us deliver our services:

Delivery and Logistics Partners:

  • Delivery addresses and contact information for equipment delivery
  • Special instructions and access requirements
  • Scheduling and coordination details

Payment Processors:

  • Payment information for transaction processing
  • Billing addresses and contact details
  • Fraud detection and prevention services

Technology Providers:

  • Website hosting and maintenance services
  • Email marketing and communication platforms
  • Booking and reservation system providers
  • Analytics and reporting services

5.2 Business Transfers

In the event of a merger, acquisition, or sale of business assets, your personal information may be transferred to the new owner, subject to the same privacy protections.

5.3 Legal Requirements

We may disclose your information when required by law or to:

  • Comply with legal processes, court orders, or government requests
  • Protect our rights, property, or safety, or that of others
  • Investigate or prevent fraud, security breaches, or illegal activities
  • Enforce our terms and conditions

5.4 Consent-Based Sharing

We will not share your personal information for other purposes without your explicit consent.

6. Data Security and Protection

6.1 Security Measures

We implement appropriate technical and organizational measures to protect your personal information:

  • Secure data transmission using SSL encryption
  • Regular security assessments and updates
  • Access controls and authentication systems
  • Staff training on privacy and security practices
  • Secure storage and backup systems

6.2 Payment Security

  • We do not store complete credit card information
  • Payment processing handled by PCI DSS compliant providers
  • Tokenization used for recurring payment arrangements
  • Regular security monitoring and fraud detection

6.3 Data Retention

We retain personal information only as long as necessary for:

  • Providing our services and maintaining customer relationships
  • Complying with legal and regulatory requirements
  • Resolving disputes and enforcing agreements
  • Business record-keeping and tax purposes

Retention Periods:

  • Customer account information: 7 years after last transaction
  • Marketing communications: Until consent withdrawn
  • Website analytics: 26 months
  • Payment records: 7 years for tax and audit purposes

7. Your Privacy Rights

7.1 Access and Correction

You have the right to:

  • Request access to your personal information we hold
  • Request correction of inaccurate or incomplete information
  • Update your contact details and preferences

7.2 Opt-Out and Withdrawal

You can:

  • Unsubscribe from marketing emails using the link provided
  • Request removal from marketing lists
  • Withdraw consent for non-essential data processing
  • Close your account and request data deletion

7.3 Complaints and Requests

To exercise your rights or make a complaint:

  • Contact us using the details in Section 12
  • Provide sufficient detail for us to identify and locate your information
  • We will respond within 30 days of receiving your request

8. Cookies and Website Analytics

8.1 Cookies We Use

Essential Cookies: Required for website functionality and booking process Performance Cookies: Help us understand how visitors use our website Marketing Cookies: Used to deliver relevant advertisements and track campaign performance

8.2 Managing Cookies

You can control cookies through your browser settings, though this may affect website functionality. Our website includes a cookie consent mechanism for non-essential cookies.

8.3 Analytics Tools

We use Google Analytics and similar tools to understand website usage. These tools may collect information about your visits to our and other websites. You can opt out through browser settings or Google’s opt-out tools.

9. Marketing Communications

9.1 Email Marketing

We send marketing emails to customers who have:

  • Made a booking or purchase with us
  • Specifically subscribed to our newsletter
  • Consented to receive promotional communications

9.2 SMS Marketing

SMS marketing communications require explicit consent and are used only for:

  • Booking confirmations and service updates
  • Special offers (with consent)
  • Customer service communications

9.3 Unsubscribing

You can unsubscribe from marketing communications at any time through:

  • Unsubscribe links in emails
  • Replying “STOP” to SMS messages
  • Contacting our customer service team
  • Managing preferences in your account settings

10. International Data Transfers

Some of our service providers may be located outside Australia. When we transfer personal information internationally, we ensure:

  • The recipient country has adequate privacy protections, or
  • We have appropriate safeguards in place (such as contractual protections)
  • You are informed about international transfers where required

11. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16 without parental consent. If we become aware that we have collected such information, we will take steps to delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will:

  • Post the updated policy on our website with the effective date
  • Notify customers of significant changes via email or website notice
  • Ensure continued compliance with privacy laws

13. Contact Information

For privacy-related inquiries, requests, or complaints:

Privacy Officer

Beach Umbrella Australia
Contact Form: Available on our website at beachumbrella.net.au/contact

Office of the Australian Information Commissioner
If you are not satisfied with our response to your privacy complaint, you may contact:

  • Website: oaic.gov.au
  • Phone: 1300 363 992
  • Mail: GPO Box 5218, Sydney NSW 2001

14. Definitions

Personal Information: Information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Sensitive Information: A subset of personal information requiring higher protection (health information, racial or ethnic origin, political opinions, etc.).

Australian Privacy Principles (APPs): The privacy standards set out in the Privacy Act 1988 (Cth).

This Privacy Policy was last updated in August 2025. By using our services, you acknowledge that you have read and understood this Privacy Policy